Tourism Team - Czech Republic

​​​​​​// The market
The Czech Republic is a landlocked country in central Europe. It resembles Portugal in size, number of inhabitants and economic indicators. For Czechs, it is very important to travel to other countries, preferably several times a year and making the most of the experience, even if they have to give up other consumer goods and services in order to do so. This strong desire to travel translated into a rapid recovery and significant growth in tourism after the pandemic. 

// Tourist profile
Czechs are active tourists and the possibility of playing sports is a key aspect when it comes to choosing a destination. The most popular Portuguese region is Madeira. Walking tours in lush nature, surrounded by the Atlantic Ocean, are the ideal holiday for many Czechs. In recent years, Czech tourists have been turning their attention to another island territory: the Azores Archipelago. They are increasingly heading to the Portuguese islands throughout the year. 
Those looking for sun and sea usually prefer accommodation as close to the beach as possible. This need, together with the importance they place on being able to swim in the sea, is a reflection of the fact that their own country is landlocked. Despite the extensive coastline and numerous beaches, the sun and sea product is not the option most sought after by Czechs visiting Portugal. As such, the combination of sun and sea with other activities such as walking, cycling, water-based activities, golf and programmes to explore the natural, cultural and historical heritage, makes that product more appealing.  

Czech tourists visiting Portugal appreciate the diversity and quality of our gastronomy and wines, as well as the warm welcome extended by their Portuguese hosts. For these reasons, the number of Czech tourists in Portugal continues to grow and they express interest in returning or visiting another region.