Tourism Team - Ireland

​The team develops a set of activities aimed at the Irish trade and press, with a view to promoting Portugal as a destination and supporting the commercial action of Portuguese tourism companies. Through a coordinated action of constant research and connection to knowledge networks that make up the market's business intelligence, the delegation seeks to detect commercial and communication opportunities in the destination, either through brand activation or in public relations campaigns with the press and/or market leaders.
 
​// The market
Ireland's economy has been growing consistently and this growth is projected to be an important driver for the tourism sector. With a stable unemployment rate and controlled inflation, the Irish have high purchasing power, which is reflected in the priority they give to travel. This trend is evident in studies which show that almost 80% of the population is adjusting their spending to maintain their trips, even with the increase in the cost of living. 
 
This increase in demand for international travel has generated an expansion in the supply of flights, particularly to Portugal, one of the favourite destinations for Irish tourists. The Algarve remains the main point of attraction, but there is a growing interest in other regions, motivated by stand-out experiences, such as nature tours, gastronomy and wines. In addition, the demand for niche travel, such as golfing and city breaks, has been growing, especially among the upper middle class who are looking for both summer holidays abroad and getaways throughout the year. 
 
// Tourist profile
The seasonality of Irish travel is evenly distributed throughout the year, with significant demand in both high and low seasons, allowing for a continuous flow of tourists. Another important trend is the growing tendency to book travel well in advance, driven by the search for better deals and the need to secure a place in popular destinations. Additionally, in the wake of the pandemic, there is increased reliance on travel agencies, especially in luxury or niche bookings, with agents playing a crucial role in customising travel arrangements. 

In conclusion, Ireland's economic growth, coupled with changes in consumption habits and the demand for diversified experiences, creates significant opportunities for tourism in Portugal. This scenario means that the tourist offering must constantly adapt to respond to the preferences and behaviours of this expanding market. ​​​​​​​