Tourism Team - India

​​​// The market
The Indian market to Portugal has been growing steadily. Indian tourists visiting Portugal belong mainly to the upper class and the upper middle class, with the majority being young professionals and families with high purchasing power. The MICE segment is growing strongly, with Portugal positioned as a competitive destination with high demand for this segment. The mild climate, safety, the cultural offering, the quality of accommodation and the rich infrastructures make Portugal an attractive destination for this market. 

​​​​​​​​​​​​​// Tourist profile
Portugal's strategic assets are as diverse as the segments, profiles and preferences of Indian tourists. Portugal’s visibility and reputation as a destination is growing thanks to its sophisticated and stand-out experiences, scenic beauty, gastronomic experiences, luxury and MICE. Indian tourists especially value time for shopping, luxury accommodation with specific requirements, and exclusive and personalised activities. 
Safety, the widespread mastery of the English language and the easy access and proximity to Lisbon, making it easy to combine a visit to the city with other destinations in Portugal, are reasons why our country holds even more appeal for these long-haul travellers. The growth in the number of Indian tourists to other regions such as Central Portugal, Porto and the North, and the Algarve is significant. 
The Indian market trend of looking for new products in Portugal, such as wine tourism, gastronomy, nature, wellness, adventure, luxury tourism, hiking and immersive experiences, provides ample opportunities to attract a wide range of travellers from the country. Portugal's offering stands out in a competitive market and meets the preferences and demands of these tourists, whose profile in notably evolving. 

Luxury tourism is one of the most promising segments for Portugal in the Indian market. Travellers are looking for unique and immersive experiences, such as stays in 5-star hotels or historic properties, as well as private tours. Customisation is key, with many Indian tourists preferring bespoke packages that include expert guides, private dinners and luxury transportation. ​
 
Portugal continues to strengthen its image in the Indian market as a destination that offers high-quality experiences, exclusivity and personalised services. ​​​​