Tourism Team - Germany

​​​​​​​​​​​​The Berlin Tourism Team provides relevant information about the market, including lists of German tourism companies. It also organises or coordinates participation in fairs for professionals and the general public. These fairs provide an excellent opportunity to promote Portuguese companies, and the team is responsible for assessing the value of attending various exhibitions including:​

The main purpose of German travellers is leisure, which accounts for more than 95% of trips. Flying is the second most-used means of transport, after land travel, and more than 50% of travellers choose to stay in hotels (mostly 4- and 5-star hotels, and trending upwards), with average stays being between 8 and 9 nights. Although Germany is a market with a high volume of groups, with many people preferring to buy package holidays through travel agencies and tour operators, more than half of travellers make their own arrangements, especially couples and families with children. Online bookings have been growing significantly and progressively replacing face-to-face purchases. 
Germans go on holiday and travel more than once a year, with longer stays in the summer and shorter stays in spring and autumn. The most popular tourist products are sun and sea packages and family packages, followed by touring, city breaks and active tourism, particularly hiking and cycling. 

// Austrian market
In 2023, Austria was the 17th tourist market for Portugal in terms of number of guests, and 16th in tourism revenue. 
The most-visited regions were Greater Lisbon, followed by Madeira, the Algarve and the North. Austrian travellers are similar in profile to Germans, and they stay for six to seven days on average. They travel individually or in groups and the most sought-after products are city breaks, touring, nature, and sun and sea.  

// Swiss market
In 2023, Switzerland was the 11th tourist market for Portugal in terms of number of guests and stands out as the 9th market in tourism revenue. The most-visited regions are Greater Lisbon, followed by the Algarve, the North, Madeira and the Azores. Like the Germans, Swiss travellers take more than one holiday a year. They travel as couples, families and groups, and they look for nature, hiking and cycling, touring, gastronomy and wines.  ​

// Location
Germany - Berlin
Portugiesisches Fremdenverkehrsamt
Zimmerstr. 56
D-10117 Berlin – Deutschland
Tel.: 00493025410675​
Coordinates​: 52°30'30.2"N 13°23'41.6"E​​​​
info.germany@turismodeportugal.pt